MARKETING MANAGEMENT OF EDUCATIONAL SERVICES IN ENHANCING COMMUNITY MOTIVATION TOWARDS INTEGRATED ISLAMIC ELEMENTARY SCHOOL

  • Ahmad Ansori Faculty of Education and Teacher Training, UIN Sultan Syarif Kasim Riau
  • Irawati Irawati Faculty of Education and Teacher Training, UIN Sultan Syarif Kasim Riau
Keywords: Management, Motivation, Marketing of Educational Services

Abstract

This research is motivated by the increasing growth of education, leading to intense competition among schools. Schools that are unable to compete certainly diminish the motivation of the community to choose them as their children's school, and there is a possibility that the school will be abandoned by its students. This study aims to determine how the marketing management of educational services conducted by SD IT Al Izhar Pekanbaru enhances community motivation towards the school. The method used in this research is qualitative with a descriptive approach. Data collection is carried out through observation, interviews, and documentation. Furthermore, data are analyzed starting from the stages of data collection, data simplification, data presentation, to drawing conclusions. The results of the study show that SD IT Al Izhar Pekanbaru implements marketing management of educational services from planning, organizing, implementing, to controlling. Planning involves searching for information about community needs, service design, programs, promotional strategies, and other innovations. Organizing involves dividing roles and tasks among stakeholders such as survey teams, promotion design teams, promotion execution teams, and controllers. Implementation is carried out by the team according to the established plan utilizing various digital media. Control is performed by all stakeholders to ensure that activities are in accordance with the plan. Through the systematic application of marketing management of educational services, SD IT Al Izhar Pekanbaru has built a reputation as a trusted provider of education in the community.

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Published
2024-06-29
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